Comments for B2B Marketing is an Endurance Sport http://enduro-marketeer.com Mike Marks, B2B Marketeer and Endurance Athlete Wed, 09 Sep 2015 04:21:53 +0000 hourly 1 https://wordpress.org/?v=4.5.10 Comment on Brand Alignment: Tata Delivers NYC Marathon Analytics – 10 Facts by J.ud Santos http://enduro-marketeer.com/brand-alignment-tata-delivers-nyc-marathon-analytics-10-facts/#comment-84499 Wed, 09 Sep 2015 04:21:53 +0000 http://enduro-marketeer.com/?p=590#comment-84499 So glad you liked it! That page was a labor of love (of the sport).

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Comment on Brand Alignment: Tata Delivers NYC Marathon Analytics – 10 Facts by Nital Gandhi http://enduro-marketeer.com/brand-alignment-tata-delivers-nyc-marathon-analytics-10-facts/#comment-78666 Mon, 29 Jun 2015 13:36:31 +0000 http://enduro-marketeer.com/?p=590#comment-78666 Loved this article…I had the same reaction! But what you are saying is totally true….these companies are now looking into analytics, big data, and other cutting edge technologies like never before.

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Comment on Beware the Thing of Beauty – Remember E=QxA by Sales Kick Off Time is Jeopardy Time! - B2B Marketing is an Endurance Sport http://enduro-marketeer.com/beware-the-thing-of-beauty/#comment-55055 Wed, 28 Jan 2015 23:26:45 +0000 http://enduro-marketeer.com/?p=559#comment-55055 […] (For a related topic on designing highly effective sales enablement material, see my post “Beware the Thing of Beauty.”) Rather than presenting to the sales team the key content, which would have taken hours […]

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Comment on Racing Season is Here – Time to Deliver Results! by Year End Roundup - Top 10 Posts of 2014 - B2B Marketing is an Endurance Sport http://enduro-marketeer.com/racing-season-deliver-results/#comment-39407 Sun, 14 Dec 2014 03:22:46 +0000 http://enduro-marketeer.com/?p=513#comment-39407 […] there really is no contest for determining the top blog of 2014. This blog covers my successful 3rd place finish in my age group at the Patriot Half Triathlon, while relating […]

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Comment on Structured Learning in Career Transition – Navigating the Whitewater of the First Week by Year End Roundup - Top 10 Posts of 2014 - B2B Marketing is an Endurance Sport http://enduro-marketeer.com/structured-learning-career-transition/#comment-39406 Sun, 14 Dec 2014 03:22:31 +0000 http://enduro-marketeer.com/?p=473#comment-39406 […] Product Evangelist at Aternity has driven so much of this year’s activities, this is the blog to begin my list. A career transition is not like a triathlon transition. I found the advice in […]

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Comment on Minimalist Running: Born from the Voice of the Customer, or Marketing Hype? by Kaitlin Quinn http://enduro-marketeer.com/minimalist-running-voice-of-customer-marketing-hype/#comment-35292 Wed, 03 Dec 2014 19:58:49 +0000 http://enduro-marketeer.com/?p=350#comment-35292 This is a great post on the voice of the customer and the customer’s purchasing decisions. It is interesting to see how consumers react to different trends.

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Comment on Marketing Tips from Rowing, Part 2 – Cadence by Picreel http://enduro-marketeer.com/marketing-tips-rowing-part-2-cadence/#comment-23924 Sat, 08 Nov 2014 17:49:18 +0000 http://enduro-marketeer.com/?p=579#comment-23924 An interesting point about the blogging frequency. You should definitely keep your blog if it increases your traffic by about 5 times. Another question is how to convert this traffic into customers. Some CRO techniques might be helpful.

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Comment on Content Generation is a Team Sport – Make the Hand-offs Easy by Marketing Tips from Rowing, Part 2 - Cadence - B2B Marketing is an Endurance Sport http://enduro-marketeer.com/content-generation-team-sport-make-hand-offs-easy/#comment-21650 Mon, 27 Oct 2014 23:53:07 +0000 http://enduro-marketeer.com/?p=547#comment-21650 […] Of course, the follow up question is how does a B2B marketer build a team to help develop that volume of blogs?  I covered that topic in a recent post called “Content Generation is a Team Sport.” […]

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Comment on Marketing Tips from Rowing: “Give Me 10 Big Ones!” Part I by Marketing Tips from Rowing, Part 2 - Cadence - B2B Marketing is an Endurance Sport http://enduro-marketeer.com/marketing-tips-rowing-give-10-big-ones/#comment-21649 Mon, 27 Oct 2014 23:52:52 +0000 http://enduro-marketeer.com/?p=571#comment-21649 […] they did it! And it was sure fun to watch! As I mentioned in Part 1 of Marketing Tips from Rowing, last weekend was the Head of the Charles Regatta here in the Boston area. Sure enough, the […]

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Comment on Challenger Sale Commercial Insight: A Team Pursuit by Marketing Tips from Rowing: "Give Me 10 Big Ones!" Part I - B2B Marketing is an Endurance Sport http://enduro-marketeer.com/challenger-sale-commercial-insight-team-pursuit/#comment-19215 Mon, 13 Oct 2014 15:25:37 +0000 http://enduro-marketeer.com/?p=147#comment-19215 […] a previous post on the Challenger Sale Methodology, I discussed the importance of developing a compelling  Challenger Sale commercial insight. “A […]

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